How did a single photo prove to be an astounding success and turn into a totally viral campaign? Even more interesting were the behind the scenes photos which many did not get to see.

The background to this campaign was a software reseller in Indonesia wanted to have a compelling reason for people to surf on by and find out about their products, and they engaged Bates 141 to work on it. The result was this amazing piece of work that was dubbed “hyper-realistic” by some blogs.

Within a week of the campaign going live, the images were circulated around the net on blogs, and news sites. It was even sent to Adobe to show how fanatical some people are out there.

To appreciate the full impact of the work done, do click here to view the full resolution version (some even use it as their wallpaper!) – check out the locks that were used for the layers! It’s sooo cool.

Hrmm, did they get the RGB colors right?

Errr, what do I do now? – Someone looks konfoosed.

What font do you want? Gee, they even have a chinese paint brush!