Category Archives: Social Media
In September, I had the pleasure of giving a presentation to various SMEs in Malaysia as part of an initiative by DiGi to help promote social media and online marketing to assist businesses improve themselves. After the pleasantries, Fan Chen Yip, Group Account Director for Carat Malaysia spoke, providing lots of statistics proving how there will be a huge increase in the need for social media. Like Fan, I was given only 30 minutes to complete my presentation entitled, “Interactive … Continue reading
These days, bloggers are almost heralded as mainstream media – they are treated princely, wined & dined and given exclusive privileges to events & products. There is no denying the strength a blogger can possess. Someone once compared a pastor of a church with a blogger. He estimated that a pastor needs 20-30 staff to help run a church that spreads its message to a congregation of 2,000 people, once a week. In comparison, an average blogger can reach an … Continue reading
There is no denying that Facebook is one of the hugest things to happen in this century for the online world. Knowing that, it is crucial we harness this knowledge for ourselves to increase traffic to the sites we own. Riding on the “Like” functionality that is spreading like wildfire all over the Internet, here’s an instruction guide on how to get it onto your WordPress blog (if you’re not using WordPress, I’m sorry… but there’s definitely similar guides to … Continue reading
Do you know how many people have seen wall posts of yours on a Facebook Page you administer? Probably not. Today, Facebook added the ability to have greater insight on how “viral” a post of yours is and it really is amazing to know how far and wide messages can spread on this social media platform. Here is a screenshot from my wife’s Page for her creative photography work, called Stories.my. It shows you how many impressions (number of times … Continue reading
I guess it’s about time to upgrade the facade of the website. I’ve not been blogging too much, but a truckload of traffic comes via YouTube for Hackintosh write ups and for searches on how to clean the Ikee virus! And thus, a new chapter for thebackpackr.com unfolds – I vow to blog more regularly and talk about topics that will really be relevant for those interested in anything creative, technology and business. Any feedback or suggestions you’d like to … Continue reading
Tweetdeck groups are now obsolete. They have since been replaced by Twitter lists, which are the universally accepted way for organizing contacts. Transfer your groups to lists with these instructions Continue reading
Time-to-market is key in the race to “break the news”, but news agencies oftentimes seem to falter with information that is seemingly handed to them, and not verified. Some, as with this case, have their new media staff on standby to write up and post news quickly, even on weekends! Today, the Daily Mail, UK’s 2nd biggest-selling newspaper made a boo boo by quoting a parody Twitter account, thinking it was the REAL Steve Jobs. Many of us who spend … Continue reading
If you’ve been on Twitter over the last 3 days, you would surely have encountered the dreaded fail whale (if you don’t know what this is, you’re absolutely not Twitdicted… yet!). Here’s what a fail whale is, and it generally rears its head when Twitter is overcapacity, or not performing as it should. We’ve just found out via Twitter engineer (@jeanpaul) that the cause of these outages is primarily due to internal sub-networks being over-capacity. He outlines 3 problems and … Continue reading
Facebook fan pages can be really creative these days. You could either install applications that have been created already, design your own tab using FBML (which is a variant of HTML – it’s not too difficult) or program your own application (which is the most challenging of the lot). To show you what some sites have done for their fan pages, here’s a cool website called Facebook Showcase that highlights what’s cool out there. You can even submit your fan … Continue reading
Maxis Communications is one of the leading mobile communications service providers in Malaysia and is the provider that pioneered 3G services in the country. They have kept their competitive edge through the years, despite more competition from new service providers entering the market by knowing their target market and customers’ individual preferences well. As technology becomes more readily available and the population of Internet users increases, the user group gets more diversified. Different users use the Internet for different reasons, … Continue reading
Here lie my thoughts: that of an entrepreneur, media-junkie, gadget-junkie, photographer, videographer, once-PC-user-but-now-Mac-user and husband.