How-to

PayPal currency conversion – which should I choose?

PayPal currency conversion – which should I choose?
DISCLAIMER: Your mileage may vary, and this test illustrates what I encountered as a non-US resident buying a product from the US. When you buy products from international sellers, whether on eBay or other sites, you are posed with an option to choose either: 1. PayPal's currency conversion process 2. MasterCard and Visa currency conversion process The question I always…

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Prevent legit email from ending up in Spam on Gmail

Prevent legit email from ending up in Spam on Gmail
Just 2 days ago, a colleague of mine casually mentioned that emails from a particular client ALWAYS end up in spam, causing havoc. This can have HUGE repercussions on us, as my company, Integricity, an Interactive agency, always prides ourself to be fanatically responsive. Unwanted scenario - on a Friday evening at 5pm, just before going partying: "Hello vendor, have you…

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Social media disaster: Energizer Night Race 2011

Social media disaster: Energizer Night Race 2011
As a proponent of social media, we know how important it is to be transparent and to treat everybody with utmost respect. One golden rule that I uphold is, "whether a person is online or face-to-face, treat them the same". However, we oftentimes witness brands / companies disrespect people online, just because they leave negative comments. It is seemingly too easy…

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