Time-to-market is key in the race to “break the news”, but news agencies oftentimes seem to falter with information that is seemingly handed to them, and not verified. Some, as with this case, have their new media staff on standby to write up and post news quickly, even on weekends!
Today, the Daily Mail, UK’s 2nd biggest-selling newspaper made a boo boo by quoting a parody Twitter account, thinking it was the REAL Steve Jobs. Many of us who spend copious amounts of time on Twitter are familiar with the popular @ceoSteveJobs account that spews lots of funny one-liners aimed to poke fun at all-things-Apple.
So, what did the parody account say? Just 13 simple words.
We may have to recall the new iPhone. This, I did not expect. – @ceoSteveJobs
Then, the Daily Mail went on to publish the following news piece online.
I can only imagine how embarrassing it must be for the newspaper, when the entire twittersphere picked up on their mistake and started *rolling their eyes* at the gross misreporting.
Soon after, the article was pulled from the Daily Mail, but a copy still remains here at TheBackpackr.com – read it, if you wish. At the same time, a seemingly similar post (view here) with the same imagery was found on the Daily Mail, though dated earlier. Bizarre.