I caught a webisode of David Heinemeier, partner at 37Signals who talks about making money via online means.

He speaks on the Googles, YouTubes and Facebooks of the world and how they are the rare breed of today. Realistically, he focuses on making $1,000,000 first, and retaining your life – rather than selling out and losing everything. Some billionaires really aren’t that happy at all… true?

Makes me self-actualize and think about where I’ve come over the last 9 years of building Integricity as a digital interactive agency and where I’d like to go from here. Perhaps you should take some time out, sit beneath a coconut tree and restrategize the next part of your business-life.

David goes on to calculate that a million dollars can be derived in a year from 2,000 customers x $40 x 12 months. (He’s a little short on $1 mil in his calculations, but I’ll overlook that). It’s far easier to accomplish this feat, than to build a single Facebook sized web property.

So, you don’t have to be a superhuman to earn a decent wage.

(It take about 30 minutes to go through this, but it’s a good watch)