McDonalds McValue Lunch short film

logo-mcvalue_lunchAs our Integricity office is right beside a McDonalds outlet, our team frequents it quite a lot and more so now that there is a McValue lunch promotion! We even have our in-house ambassador named Follen, who can dine on McDonalds exclusively! (We think she gets phone calls from them to inform her of what’s up and coming!)

A satisfying meal for a mere RM5.95? That’s a pretty sweet deal, and I thought so. When Grace and I found out there was a contest going on to write a creative blog post, we seized the opportunity to compete, as we do believe in the McValue lunches! We discussed a concept, whipped out our Canon 5D Mark 2 DSLR camera, a few lenses and off we went to McDonalds.

We also invited a good buddy, Joseph, to come along with us as he enjoys photography and videography too. Armed with our gear, we battled the traffic at the drive-thru and secured our spot. The friendly faces of the McDonalds crew were a delight to work with and they were ever so supportive of our crazy ideas!

Alright, enough about the history behind it, here’s our innovative and creative video clip, that is infused with some humor… NOW HAND OVER THE IPHONE… please?

Please leave me a comment!

If you have a faster Internet connection, do click on the HD icon above to watch it in MUCH better high-def quality!

Ingredients for a successful McValue Lunch:

  • Canon 5D Mark 2 and a tripod
  • 50mm F1.4, 135mm F2.0, 17-40mm F4, 70-200mm F4
  • 1 MacBook Pro
  • 1 iPhone (borrowed from Jo. Thanks!)
  • 1 wheelchair
  • A pair of Crocs
  • 1 McDonalds VIP sticker
  • Some friendly faces from the McDonald’s drive-thru
  • A beautiful and skilled wife
  • A friend named Joseph
  • Oh, and 2 McValue meals of course! (which sure beat an average plate of noodles!)

Here are some behind-the-scenes shots of us having fun while filming.

Friendy Halim and I at the Bandar Utama drive-thru

Friendy Halim and I at the Bandar Utama drive-thru

Grace and Jo setting up the 5DMkII to pull focus

Grace and Jo setting up the 5DMkII to pull focus

Joseph shooting a close-up of the iPhone

Joseph shooting a close-up of the iPhone

Weaving between cars was a challenge!

Weaving between cars was a challenge!

Share

95 Responses to McDonalds McValue Lunch short film

  1. I really enjoyed this video,If i didn’t know the guy I would have thought he really was on a wheelchair for real,good acting,I must think of some good story lines myself,heheh,the gears are all ready just need a narrative hehe

  2. with 51 comments, haha i think my comment its not as vital haha.

    but really loved the video, short and simple straight to the point
    of course with that puppy look of yours, made it more convincing just how much u were craving for mcds

    and the fact u were willing to buy ANOTHER set to get the right burger, shows just how affordable their McValue set lunch was.

    loved some of the angles, esp the part where in the video its at the 2MINUTE spot. loved the bouquet of you riding off in the wheelchair !

  3. Insprirational & entertaining…definitely one of the strong contenders for the skits competition…Go ALex !

  4. This is hilarious. I love it. Well done.

  5. My guess: Its McD Centerpoint, right Alex?

  6. thumbs up!

  7. wow!! cool!! the video is very nicely done!! even the background music oso nicely organised with the video!! Wishing all of us who take part in this the best of luck in getting the iPhone!!

    hope you would leave comment to my McValue contest post too..thanks and appreciate~

  8. dude: It’s an open challenge, and may the best person win, no?

    kellster: I have a puppy-face? :p

    Kang: You must be quite a regular McD’s customer at Centrepoint to know and recognise it. 2 points for you!

    Everyone else: Thanks for the encouraging comments, also for those who said nice things on Facebook at: http://www.facebook.com/video/video.php?v=1152737544952

  9. Hahaha… hilarious! Praying that u guys will win!

  10. Excellent Video Man!

    You the man!

  11. Hahahaha I definitely need to leave a comment here, this video is absolutely funny! I was watching it with my colleague at the Hong Kong airport. Made our transit a little easier to bear :P

  12. Great Video. Love the story. :)

  13. hey i love this! its sooo great!! keep it up^^

  14. Very original story line and totally unexpected. Love it. McDonald’s should use it in the ad campaign if it wins or even it if does not, they should buy the rights and use it.

  15. Good job! Really enjoyed the humor in that film! Had I not known better, I would have thought Apple’s Mac (and iPhone) and the McDonalds Big Mac (excuse the pun!) have joint cooperations in this promo :)

  16. the best that i’ve seen. Great effort :)

  17. Muahahahahhaha!!!! I had a good laugh!! You must be the winner!! haha! jia you!!

  18. Time for them to upgrade the grand prize to a iPhone 3GS!

  19. Congratz! You really deserve the title. Love the video so much!

    *Double thumbs up!*

  20. congrats on the iphone =)
    good video! =)

  21. This is really funny! Will you be the new ad for Mackers?

  22. Hahhahah… so excellent! Congrats!! =)

  23. LOL…ur video is so funny!
    it is nice!!!!

  24. Congraz! U did a good job with the short clips!

  25. Nice! grats pal!

    Vid’s great.

  26. Hey, can’t wait to see u on TV commercials!! :p Congrats on the Iphone…!!!

  27. Wow! Its a Great News!! Congratz!!!

  28. Wonderful, very good advertisement.

  29. heyy congrats on ur new iphone! just saw the video only lol… deserved! :D

  30. great video.i like it!!very interesting and indeed you deserves to win!

  31. cool video! love it… simple yet straight to the point…

  32. Congrats, you, ur wife & Jo are really pro…
    Good cooperation and effort.
    Really deserve it , do drop by my blog
    and do advise…I am still new in blog, still learning.
    Tks again!

  33. this is an insult to the handicap. u think its funny? and being creative? its not only offensive but making fun of the handicap..way too much…probably MCD is also braindead to choose u guyz as winner. there is no moral to the story..try being sensitive to the surrounding and the less fortunate..but not taking advantage on their weakness…and trust me,..this is not even close being creative..

    • insulted: I’m sorry you feel this way. Judging from how much you “hate” the video, I wonder if you were also another contestant. If you really want to address this issue, don’t use a fake email address to post comments. Stand up for transparency and don’t be afraid to voice your opinions.

      In no way am I insulting the handicapped. I am merely utilizing a vehicle to portray the purchase of a product. In what way do you feel I insult the handicapped? I have always fully respected the underprivileged and I have no intention of ever insulting them.

      They always say, for every barrel of apples, there’s always a rotten one, or a sore loser.

  34. u dont derserve it at all…u shall be shame of yourself. i dont understand how many moron and selfish ppl here that think this video is funny and creative??

  35. u r proud of ur video? taking advantage of the handicap weakness? this is way too much!

  36. crazy ideas? dumbass

  37. Great job bro. You might want to further up your acting career. XD
    Enjoyed the clip especially the iphone part.

  38. Lex, if not of your dad we wouldn’t have known about this. Not bad you can act. Keep it up and remember to keep us posted.

  39. hahaha..seriously crazy…good job..

  40. LOL!

  41.   I really appreciated your post, this would really provide the great information .Thanks for sharing.wheelchairs

Leave a Response