McDonalds McValue Lunch short film
As our Integricity office is right beside a McDonalds outlet, our team frequents it quite a lot and more so now that there is a McValue lunch promotion! We even have our in-house ambassador named Follen, who can dine on McDonalds exclusively! (We think she gets phone calls from them to inform her of what’s up and coming!)
A satisfying meal for a mere RM5.95? That’s a pretty sweet deal, and I thought so. When Grace and I found out there was a contest going on to write a creative blog post, we seized the opportunity to compete, as we do believe in the McValue lunches! We discussed a concept, whipped out our Canon 5D Mark 2 DSLR camera, a few lenses and off we went to McDonalds.
We also invited a good buddy, Joseph, to come along with us as he enjoys photography and videography too. Armed with our gear, we battled the traffic at the drive-thru and secured our spot. The friendly faces of the McDonalds crew were a delight to work with and they were ever so supportive of our crazy ideas!
Alright, enough about the history behind it, here’s our innovative and creative video clip, that is infused with some humor… NOW HAND OVER THE IPHONE… please?
If you have a faster Internet connection, do click on the HD icon above to watch it in MUCH better high-def quality!
Ingredients for a successful McValue Lunch:
- Canon 5D Mark 2 and a tripod
- 50mm F1.4, 135mm F2.0, 17-40mm F4, 70-200mm F4
- 1 MacBook Pro
- 1 iPhone (borrowed from Jo. Thanks!)
- 1 wheelchair
- A pair of Crocs
- 1 McDonalds VIP sticker
- Some friendly faces from the McDonald’s drive-thru
- A beautiful and skilled wife
- A friend named Joseph
- Oh, and 2 McValue meals of course! (which sure beat an average plate of noodles!)
Here are some behind-the-scenes shots of us having fun while filming.
Friendy Halim and I at the Bandar Utama drive-thru
Grace and Jo setting up the 5DMkII to pull focus
Joseph shooting a close-up of the iPhone
Weaving between cars was a challenge!
This is so funny! You can consider an acting job! Love the vid quality I am seeing from 5D MKII
the winner is, You!
Good! Kill 2 birds with one stone. This can be the advertisement for McDonald’s and iPhone. It’s fun making video with 5D MKII.
Great stuff and definitely a funny short film. I like the iPhone part. LOL
this is too hillarious
nice one dude! how can i vote for your video?
Burst out laughing, you’re quite the actor. Encouraging ideas of my own short film, maybe I should take my 5D out for a vid production as well
Anyway here are some suggestions, you could possibly include some traffic at the drive thru to make it more realistic.
Also, there was possibly some dust on the sensor which is more apparent on HD. Not too sure whether there’s a way to PS it out in video.
Louis: Yup, 5DMkII vid quality is nice, of course YouTube dulls it somewhat.
jonlow: It’s not a voting based contest, they’ll judge what they think is creative, and I hope this video is sufficiently creative!
Daniel: Yeah, there’s some dust on the 135mm lens we borrowed from Joseph… sigh… *sniff* anyhow, it makes it more real
haha…
wah…can get academy award already…a statuette of Ronald McDonald’s that is…hehe…but good job…how come didn’t ask Follen to participate?
very good…….. now u can selling it to McD’s and Apple
ehehehe that was so funnny ;p omg
Great job guys!! What an amazing camera+lens, that! Oh! Is that Apple’s iChair Roller ii you’re on?! Take care, Alex…
Incredibly funny…
just thought that the burger that was consumed was not a Big Mac.. but some other burger 
(A Cheese burger perhaps)
Very funny …. I especially like the part where you shot the close up of McD Delivery with2 wheels cut to you put up the McD VIP drive through sticker, excellent metaphor ….
Hahahahahaha!
Fantastic! You are a natural in front of the camera, man!
yeahhhh, what happened to the bigmac?? can’t fit into the mouth? haha
Very creative Alex. I am loving it!
Hey Paul & Marianne, it IS a Big Mac. I squished it a little to let it fit in, but it IS… Watch the HD version, you can see all the burger patties.
other than being stylo, any other reason to wear crocs even though you don’t have to walk? :-p
haha, funny la. you can do part 2 and teach ppl how to do sign language for french fries and apple pie!
omg, had no idea you’re such a good actor. really comical, enjoyed the clip. well done! =]
[...] I hope I win the prize for creativity! Do leave me a comment on thebackpackr.com blog if you think it’s [...]
It’s pretty darn funny & cool! Thumbs up to the Gralexs!!!
Great video, very funny!
wow….nice video…u r good actor! wish you all the best…
Awesome dude!
Very creative. good job!
nice one!!
did the other cars think it was weird that you were queuing up in a wheelchair?
What do you get if you win the contest? 1-year free supply of McD?
Well done!! Wanna shoot free commercials for me? LOL
Nice clip! Never expected such good video quality from a DSLR.
Hilarious!!! Quite the natural actor, Alex, your expressions really made me laugh. I couldn’t figure out what the two fingers above the head was till I saw the “chicken fingers” and figured you wanted beef
I just wonder if you could streamline the message to just the point of “McDonalds drive through – anybody’s a VIP with a sticker” and emphasize and exaggerate on that. The lightning symbol on the shirt is perhaps an Ang-Lee-esque touch to show your zippiness despite being wheel chair bound and a mute. Great try, and please keep it going!
Wahahahahaha~~~~ This video clip is funny! I am sure is a sufficiently creative advertisement!
I especially like the part where you used sign language showed that you want a BigMac and not a McChicken, and of course the way you put the BigMac into your small mouth, look yummy~~ hahaha…
ps: You bought the small size of BigMac? I can’t see all the burger patties, except the cheese, vegetables, breads and sauce.
Anyway, luckily it can fit into your mouth…LOL =)
Great idea & video! This is so good and funny! Except some gigantic dust spots around the end of the video? =P One more, I wonder if the ‘funny element’ would be increased if you get a ‘white thingy’ to wrap around one of the whole leg and raise it high? hehe…
Dear Mr. Backpackr,
Very well edited! Plot was really creative. =) You should win this contest man. McD and Mac should use this for their Viral Video.
Finally got to watch it – great stuff! Love the bokeh too. All the best in winning! =)
jules: The disabled can surely be stylo and wear crocs, no? The soles won’t wear out!
Steve: Other cars did keep looking at me and wonder what on earth I was up to! We just smiled back and waved!
Louis: Grand prize (and only one) is the iPhone 3G.
Kenneth: You’re the only one who has mentioned and deciphered the cow=beef, chicken=rooster comb thing (I don’t know sign language, so was making it up as I went along!)
Stefanie: It was a Big Mac, but I compressed it so I could fit it into my mouth. Seems a lot of people doubt it’s a Big Mac! Hahah…
Everyone else: Thanks so much for your comments, and the support from the Twittersphere and Facebook-sphere too!
Yes.. betul betul.. it’s a big mac.. mistook the centre bread slice for something else.. and u r right.. it was compressed.. hahhahaa.. should leave it at FULL HEIGHT for MAXIMUM effect.. hahaha with at tag line “Objects in HD appear larger than they actually are”.. or something like that..
You are quite the actor! I LOL-ed at the way you depicted chicken. Priceless expressions on your face and wonderfully executed and shot video! Love it!
dude…. you have an iphone already, and an awesome camera, give others a chance, and im pretty sure even if that iphone wasnt yours, you could pretty much afford one yourself… awesome video anyway
i’m LOVIN it!
Hi… wow great to see so many comments. Dude who left a comment about the iphone… well we don’t have an iphone, it was borrowed for the shoot! If we had one, we wouldn’t need to join the competition! The competition is for everyone, so why not?
fantastic and very creative acting! I enjoyed watching your hilarious video. But perhaps you shouldn’t eat too much McD. It ain’t good for you at all. Watch Supersize Me and you might not touch another fries.
Wah ~ this is such a great effort for McValue LUNCH!
Looks like mine dun have chances to win anymore T.t~
This is one of the most creative Made In Malaysia short films I have ever seen. THumbs up!!!~~ All the way dude!
Wow guys! That was a great short video! I can see Apple and Google being interested to sponsor the ad campaign! Super awesome!!! Well planned, great execution!
Well done! Love it! Great concept, nice videography..
Very creative, execution of video is perfect.. almost flawless.
i like these elements(iphone,drive thru) u include which convey how these items aid a disable person n improve lifestyle. Good acting too.:D good luck.u dunnit need it.lol. whoah now i dont think i can win at all this contest. :/
Lol I loved the sign language in this video! And I’m craving for a Big Mac
LOL. Good one.
Sure win lah!
awesome video!! hope you guys win! and all without the use of dialogue too!
you didnt pay for your mcvalue meal!!!
Very very nice man. I look forward to call you on your new iPhone soon.
Dude (is your name dude?): Hey, its a fair and square competition. So I guess Alex deserves to participate too!
I really enjoyed this video,If i didn’t know the guy I would have thought he really was on a wheelchair for real,good acting,I must think of some good story lines myself,heheh,the gears are all ready just need a narrative hehe
with 51 comments, haha i think my comment its not as vital haha.
but really loved the video, short and simple straight to the point
of course with that puppy look of yours, made it more convincing just how much u were craving for mcds
and the fact u were willing to buy ANOTHER set to get the right burger, shows just how affordable their McValue set lunch was.
loved some of the angles, esp the part where in the video its at the 2MINUTE spot. loved the bouquet of you riding off in the wheelchair !
Insprirational & entertaining…definitely one of the strong contenders for the skits competition…Go ALex !
This is hilarious. I love it. Well done.
My guess: Its McD Centerpoint, right Alex?
thumbs up!
wow!! cool!! the video is very nicely done!! even the background music oso nicely organised with the video!! Wishing all of us who take part in this the best of luck in getting the iPhone!!
hope you would leave comment to my McValue contest post too..thanks and appreciate~
dude: It’s an open challenge, and may the best person win, no?
kellster: I have a puppy-face? :p
Kang: You must be quite a regular McD’s customer at Centrepoint to know and recognise it. 2 points for you!
Everyone else: Thanks for the encouraging comments, also for those who said nice things on Facebook at: http://www.facebook.com/video/video.php?v=1152737544952
Hahaha… hilarious! Praying that u guys will win!
Excellent Video Man!
You the man!
Hahahaha I definitely need to leave a comment here, this video is absolutely funny! I was watching it with my colleague at the Hong Kong airport. Made our transit a little easier to bear
Great Video. Love the story.
hey i love this! its sooo great!! keep it up^^
Very original story line and totally unexpected. Love it. McDonald’s should use it in the ad campaign if it wins or even it if does not, they should buy the rights and use it.
[...] of all, I definitely have to highlight this video made by my friend, theBackpackr, watch it here and you will laugh your head off. I guess some people are willing to go to extreme lengths just to [...]
Good job! Really enjoyed the humor in that film! Had I not known better, I would have thought Apple’s Mac (and iPhone) and the McDonalds Big Mac (excuse the pun!) have joint cooperations in this promo
the best that i’ve seen. Great effort
Muahahahahhaha!!!! I had a good laugh!! You must be the winner!! haha! jia you!!
Time for them to upgrade the grand prize to a iPhone 3GS!
Congratz! You really deserve the title. Love the video so much!
*Double thumbs up!*
congrats on the iphone =)
good video! =)
[...] posted in last week’s Wednesday Clicks about a video which theBackPackr created for the McDonald’s competition to win the iPhone. Guess what? They won the challenge and are now proud parents of the iPhone [...]
YAHOOOOOOOOO!!!! Alex Won!!!!
http://www.mymcd.com.my/bloggercontest/blog.html
This is really funny! Will you be the new ad for Mackers?
Hahhahah… so excellent! Congrats!! =)
LOL…ur video is so funny!
it is nice!!!!
Congraz! U did a good job with the short clips!
Nice! grats pal!
Vid’s great.
Hey, can’t wait to see u on TV commercials!! :p Congrats on the Iphone…!!!
Wow! Its a Great News!! Congratz!!!
Wonderful, very good advertisement.
heyy congrats on ur new iphone! just saw the video only lol… deserved!
great video.i like it!!very interesting and indeed you deserves to win!
cool video! love it… simple yet straight to the point…
Congrats, you, ur wife & Jo are really pro…
Good cooperation and effort.
Really deserve it , do drop by my blog
and do advise…I am still new in blog, still learning.
Tks again!
this is an insult to the handicap. u think its funny? and being creative? its not only offensive but making fun of the handicap..way too much…probably MCD is also braindead to choose u guyz as winner. there is no moral to the story..try being sensitive to the surrounding and the less fortunate..but not taking advantage on their weakness…and trust me,..this is not even close being creative..
u dont derserve it at all…u shall be shame of yourself. i dont understand how many moron and selfish ppl here that think this video is funny and creative??
u r proud of ur video? taking advantage of the handicap weakness? this is way too much!
crazy ideas? dumbass
Great job bro. You might want to further up your acting career. XD
Enjoyed the clip especially the iphone part.
insulted: I’m sorry you feel this way. Judging from how much you “hate” the video, I wonder if you were also another contestant. If you really want to address this issue, don’t use a fake email address to post comments. Stand up for transparency and don’t be afraid to voice your opinions.
In no way am I insulting the handicapped. I am merely utilizing a vehicle to portray the purchase of a product. In what way do you feel I insult the handicapped? I have always fully respected the underprivileged and I have no intention of ever insulting them.
They always say, for every barrel of apples, there’s always a rotten one, or a sore loser.
Lex, if not of your dad we wouldn’t have known about this. Not bad you can act. Keep it up and remember to keep us posted.
hahaha..seriously crazy…good job..
LOL!
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These are my thoughts and analysis of the life behind an entrepreneur, media-junkie, gadget-junkie, photographer, once-PC-user-but-now-Mac and husband.
When I'm not traipsing the world to seek for adventure, I run Integricity, a creative design and technology agency.
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