All churches care for people. Or they should.
Making sure people feel the love is something else altogether. Experiencing tangible love is vastly different from knowing the church loves you.
I don’t share many personal stories on this blog, but here’s one about a church I am currently attending with five key communications lessons attached.
Recently, my wife and I started attending a church in Petaling Jaya, Malaysia called Kingdomcity. We admire their ability to connect with their target audience and communicate well. Their attention to detail and “walking the talk” is simply amazing.
I know how much work is needed and how hard it is for Kingdomcity to arrive at this juncture, because, as a part-time church communications consultant, I can see firsthand the many challenges that keep the “wonderful strategies” from materialising.
Anyway, back to our story – Grace and I don’t serve in any capacity, nor do we attend Kingdomcity Connect Groups yet. We do send our daughter to the kids programme and through it, we’ve lightly connected with several of their teachers.
The growing Lam family: Grace Tan and Kyle Ezra Lam, Krysta Myra Lam & Alex Lam
One week ago, Grace gave birth to our second child and of course, we posted a photo or two (or was it a thousand?) on Facebook. A day later, our doorbell rang and there was a gift basket with flowers in it for us. I thought nothing much of it, as friends do send gifts, but when I read the card, I was totally in awe.
For a few seconds, I was just thinking, “Wow, wow… and WOW!”. Kingdomcity had sent it and the card was personalised with our names AND newborn in the message. It was signed off by their lead pastor, his wife and the team.
From a communications standpoint, I’m very, very impressed. A few lessons from here are.
1. Empower your entire team to be your eyes on the floor. I’m sure Pastor Matt & Pastor Lisa had no idea we had a new baby – it was through their teachers who arranged it.
2. Time is of the essence. The gift arrived merely a day later. The impact would have been different, had it been two weeks later.
3. The element of surprise. Kingdomcity was prepared. They had our contact numbers and house address. Had they messaged us or called to ask for our address, it would still be nice, but the WOW factor would have been greatly reduced.
4. Personalisation adds value! The fact that they took the effort to put in Kyle’s name is a very, very nice touch.
5. Love everyone. We are by no means a leader in the church. We know a few people, but we aren’t very connected. Yet, they extended love and care. This is the most valuable point that helps cement families in churches. If the family you bless decides not to keep attending the church, so what? You invested some money in showing love to people.
For Grace and I, it’s the love and care shown by this thoughtful gift that will be remembered as a milestone. Thank you, Kingdomcity for being an example of a model church that walks the talk and radiates love.